ET Grow Quarterly: Q3 2026
Software gets better in two ways. Occasionally something arrives that changes how a job gets done. Far more often, a hundred small frictions get filed down until a process that used to take an afternoon takes twenty minutes, and nobody can quite point to when it happened.
The last six months of ET Grow development have been mostly the second kind, with a few of the first mixed in. Close to forty improvements have gone out across the platform. Some came from our own roadmap. A lot more came from a grower mentioning something in passing on a support call, or a warehouse manager showing us the spreadsheet they’d built to work around a gap.
Here’s the full picture, organized the way you use the system.
Across the Platform
Some of the most useful work this cycle wasn’t tied to any single module. It was about who can see what, how information leaves the system, and how much setup your team rebuilds from scratch each morning. These are the changes that touch every user regardless of which part of ET Grow they spend their day in.
Individually several of them are small. Taken together they remove a surprising amount of daily friction: fewer trips outside the system to send a document, fewer report filters reconstructed from memory, and fewer pieces of information you track that have nowhere sensible to live.
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Message Hub
Sending documents out of ET Grow used to be functional but generic. Now it's yours. The Message Hub brings template-based email tools to the workflows where you're already working: sales orders, invoices, credit memos, purchase orders and bills. You build the templates once, with your branding and your language, and everyone on your team sends the same well-composed message every time. For anyone whose team sends dozens of these a day, the time saved is real. The consistency is arguably worth more.
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Read-Only User Roles
Not everyone who needs to see the system needs to be able to change it. Read-only roles let you grant visibility into specific areas without edit access: useful for seasonal staff, executives who want numbers without navigating around them, accountants, auditors, or anyone else who should be looking rather than touching. It's a straightforward way to widen access to your data without widening your risk.
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File Uploads
You can now attach files directly to customers, suppliers and subscriptions. Contracts, certifications, signed agreements, credit applications, correspondence, the documents that define a relationship now live with the record for that relationship, rather than in a folder on someone's desktop or buried in an email thread.
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Saved Report Filters & Filter Views
If you run the same report with the same filters every Monday morning, you shouldn't have to rebuild it every time. We've added the ability to save filters across a wide range of reports, and made significant improvements to how filter views are saved and loaded across the system.
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Expanded Custom Fields
Custom fields now extend to line items on sales orders, invoices, credit memos, purchase orders and bills, and, importantly, flow through to the related reports. Capturing a piece of information is only half the job; being able to filter, group and report on it afterward is what turns it into something you can act on.
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CRM Opportunity Boards
Sales opportunity boards now display the potential revenue attached to new opportunities. Your pipeline shows you value, not just count, which makes it a great deal easier to decide where your team's attention should go this week.
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Label Printing
Label printing picked up support for additional fonts and a larger set of dynamic variables, giving you more room to design labels that match how your operation actually identifies product.
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QuickBooks Online Exports
A round of general improvements to how invoices and bills export from ET Grow into QuickBooks Online for smoother handoffs, fewer corrections on the accounting side.
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Media Gallery PDF Export
When exporting images into a PDF from the Media Gallery, you now have to options. If you select images, those selections will be respected. If you do not select any images, then the pdf will instead by created based on the filters you have applied.
Grow
The Grow App received a round of general workflow improvements, with the most substantial work going into the inventory view screens. Moving product to and from split and merged inventory lots is now considerably more efficient. Splitting and merging lots is a normal part of the production life cycle, plants get divided, consolidated, moved and regraded. However, tracking that cleanly has always been one of the harder things to ask of a system. The new views make the movement itself faster and make lot history easier to follow after the fact.
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Grow App Inventory Views
The most substantial work went into the inventory view screens. Moving product to and from split and merged inventory lots is now considerably more efficient: fewer taps to complete a movement, and a clearer picture of where a lot came from and what it became.
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Configurable Split and Merge Track-Its
Splitting and merging lots is routine in production, but how much traceability an operation needs varies considerably. Many growers carry certification or audit requirements that call for full lot lineage. The platform now supports configurable split and merge Track-Its. Reach out to our team to learn more.
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Inventory Label Improvements
Label printing for inventory received a round of improvements beneath the surface. The workflow is unchanged: you print labels exactly as you did before, from the same places. What changed is how we organize and modify label data in the background.
Buy
Purchasing is where two sets of numbers have to agree: what you ordered, and what actually arrived and got invoiced. When those live in separate places, the gap usually surfaces at month end, discovered by whoever is reconciling payables against receiving paperwork that may or may not match.
Three additions this cycle close that gap from opposite directions. One works on the paperwork side, tying bills back to the purchase orders that created them along with the ability track debits. The other works on the physical side, so product arrives already identified the way your warehouse expects. Each are aimed squarely at operations buying in significant volume.
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Purchase Order Labels
This one is worth a closer look if you're a wholesaler. You can now generate product labels tied to specific purchase order lines and email them directly to your supplier. Your supplier prints the labels and applies them before the product ships, so inbound goods arrive already labelled ready to scan into inventory. It also feeds directly into the new Ship App scanning workflow described further down.
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Bills from Purchase Orders
You can now create bills directly from the purchase order they relate to. This closes the gap between what you ordered and what you were invoiced for, and keeps your payables tied to actual receiving activity rather than reconstructed after the fact. Fewer surprises at month end.
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Debit Memos
The platform now supports the ability to create debit memo's against bills. This is similar to how you can create a credit memo against an Invoice. This allows you to improve financial tracking in accounts payable.
Sell
The sales side saw more activity than any other area over the last six months, and the theme running through it is friction removal rather than headline capability. Most of these changes address places where your team had quietly learned to work around the system: a screen that had never been modernized, a customer structure the system couldn’t represent, a field that let bad data through.
These features add up to fewer moments where someone has to remember an exception, and fewer cases where a new hire does something reasonable and gets a result nobody expected.
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Credit Memos, Modernized
Credit memos have been rebuilt to match the rest of the platform, including column selectors and item-level custom field support. If credit memos were the one place your team still had to work differently, that's no longer the case.
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Customer Notes
Notes on a customer record can now be categorized and pinned. The thing your rep absolutely needs to know before picking up the phone is now the first thing they see, rather than the twelfth entry down a chronological list.
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Consolidated Invoice Logic
Consolidated invoicing now supports parent and child customer relationships. Multi-location chains, franchise groups and multi-entity customers can be invoiced the way they're actually structured.
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Sales Order Splitting
When splitting a sales order, you can now designate the status of the newly created order at the moment you create it, rather than splitting first and correcting afterward.
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Address Auto-Complete
Address auto-completion can now be enabled on every address field in the system. Fewer keystrokes, fewer typos, and fewer shipments that arrive at a location that closed two years ago.
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Stricter Customer Data Validation
Optional tools now let you enforce data standards when a customer record is created or edited. Data quality is far cheaper to protect at the point of entry than to repair six months later.
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Product List Availability Filters
Improved availability filters on the product list view, so your sales team can find what's genuinely available without cross-referencing another screen.
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B2B Portal
The portal picked up improved workflow controls, along with better notifications for new customer account registrations and new orders. Less refreshing to check whether something came in, and less chance an order sits unnoticed.
Ship
Fulfillment is where mistakes become expensive. An error in a sales order is a phone call. An error in what physically leaves the yard is a credit, a redelivery, and a customer who now checks every order that arrives. The cost of getting it wrong is why this was the largest area of investment this cycle.
The work split along two lines. The first is visibility: making it possible to see what was required, what was allocated, and what actually shipped, all in one place. The second is the tools themselves, putting better scanning and fulfillment workflows in the hands of the people on the floor who are doing the picking and loading.
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Pick List Allocation Report
A new report showing the full detail of pick list allocations and fulfillment. If you've ever needed to answer "what was allocated to this order, and what actually went out," this is the report that answers it directly.
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Pick List Fulfillment by Supplier Report
The same fulfillment activity viewed through a different lens: who supplied the product you sold. For operations that both grow and buy in product, this is new visibility rather than a nicer version of something old.
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Fulfillment Quantity Columns
Required, allocated and fulfilled quantities are now available as columns in the pick list view. The three numbers that matter most sit side by side, so gaps are obvious at a glance.
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Bill of Lading
Freight loads now support creating a bill of lading directly in the system. Currently this is based on a standard template. Reach out to our sales team if you would like to explore this further for your company.
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Ship App
The Ship App received its largest update to date: scan PO labels to fulfill pick list lines (connecting to the new Purchase Order Labels feature above); fulfill allocated pick lists with tools built for that specific workflow; adjust packaging from the floor without a trip back to a desktop; and improved support for Android on Zebra touchscreen scanners.
Merchandise
Merchandising programs generate a steady stream of reporting obligations. What’s on hand, what shrank, what was marked down, delivered on someone else’s schedule and formatted to someone else’s specification. It is work that recurs every week, produces no insight for the person doing it, and quietly consumes hours that nobody has budgeted.
Most of this cycle’s Merchandise work was aimed at improving how the data collected in the field can be shared with other systems to support data based decision making. This along alongside improvements for merchandisers who service more than one operation.
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Automated Reporting into External ERP Systems
Shrink reports, on-hand reports and mark-down reports can now be delivered automatically into external ERP systems. If your team has been exporting, reformatting and re-uploading these on a schedule, that recurring block of work can now run on its own.
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Bulk Event Scheduling
Scheduled events can now be added and edited through an Excel bulk import and export tool. Building out a season's worth of merchandising visits no longer has to happen one entry at a time.
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Merchandise App Account Selection
Merchandisers who work across multiple accounts can now choose which account to log into. A small change, but it removes a daily friction for anyone servicing customers for more than one company.
Finance
Accounting work has a way of accumulating small exceptions. The payment that arrived before the invoice existed. The journal entry that needs backing out. The transaction that arrived in an order the system didn’t anticipate.
Individually each one is minor and takes a few minutes to sort out. Collectively they become the pile of manual cleanup that someone works through at month end, every month, forever. Both improvements this cycle target that pile directly.
Reconcile Receivables
Payments don’t always arrive in the order accounting systems expect. Sometimes a customer pays before the invoice exists. A new reconcile option runs matching logic to pair those early payments with invoices once they’re created, rather than leaving unapplied payments for someone to chase down at month end.
Voiding Journal Entries
Improvements to the void action on journal entries, for more predictable behavior. This includes improvements to voiding common transactions such as creating invoices and payments.
What We’re Building Next
Looking ahead at what we’re building next, and the work currently underway:
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Hardgoods Product Inventory Engine
Proper inventory handling for non-living product, built for operations that sell more than plants.
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Currency Exchange Improvements
improved support, controls and reporting for companies using multi currency.
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Basic Asset Tracking
Keeping track of the valuable equipment and that move around your operation.
Behind the Scenes: How We’re Building
We’re actively using the latest AI-based development tools to accelerate work on the platform.
At the moment, the biggest target for that effort is query optimization: making the system faster on the screens and reports you use most.
It’s less visible than a new feature. It’s also the improvement you feel every single day, on every screen, and it compounds as your data grows. We think that’s the right place to spend the advantage.
Now It’s YOUR Turn… Tell Us What’s Next!
A substantial share of what’s on this list started as an offhand comment from someone using ET Grow. Not a formal feature request — just someone describing a workaround they’d built, or an afternoon they’d lost to something that should have taken ten minutes. Those conversations are the best input we get.
If something in your operation would be easier with a change on our end, we’d like to hear about it.
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